#CulturePH - Art Toys Meet Online Shopping: Lazada and POP MART Bring Collectibles to Life on Super Brand Day

For fans of designer toys and pop culture, August 27 is shaping up to be a day worth marking on the calendar. Lazada Philippines is teaming up with global art toy powerhouse POP MART to launch an exciting Super Brand Day (SBD) that promises exclusive drops, irresistible discounts, and a celebration of creativity.

Whether you're a seasoned collector or just discovering the charm of characters like Labubu and Crybaby, this collaboration is all about making the art toy experience more accessible—and more thrilling—than ever.

What’s Happening on Super Brand Day?

• During the one-day event, shoppers can expect:
• Timed releases of fan-favorite IPs like The Monsters and Crybaby
• Storewide discounts of up to ₱320 off
• Exclusive limited-edition gifts with every qualifying purchase (while supplies last)
• A full set of Hirono Reshape Series Figures up for grabs via Lazada’s Facebook and Instagram pages

All these goodies will be available exclusively through the POP MART store on LazMall, Lazada’s premium shopping destination.

A Fusion of Culture, Commerce, and Community

This isn’t just about shopping—it’s about celebrating a movement. POP MART has built a global following by turning everyday moments into collectible art, and Lazada is helping bring that magic to Filipino fans. By boosting visibility and stock levels, the partnership aims to welcome both loyal collectors and curious newcomers into the fold.

Alvin Ching, Lazada Philippines’ Head of Seller Operations, shared, “This partnership allows us to combine Lazada’s eCommerce strength with the vibrancy of the art toy community. We’re excited to make these exclusive releases more accessible and connect more fans to this growing cultural movement.”

More Than Just Toys

Beyond the collectibles, this collaboration highlights Lazada’s evolving role in supporting creativity and cross-industry partnerships. From the successful Lazada x POP MART 5KM Run to this latest SBD event, it’s clear that Lazada is committed to blending lifestyle, commerce, and community in fresh and meaningful ways.

So whether you're hunting for your next favorite figure or just curious about the buzz, Super Brand Day is your chance to dive into the world of designer toys—and maybe even start your own collection.

 

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