#CulturePH - Bacolod Turns Up the Energy with Coca-Cola’s Bold New Beverage: Lift
Bacolod City just got a serious jolt of energy—and it’s not just from the caffeine. On August 9, the city came alive with the epic unveiling of Lift, Coca-Cola Philippines’ newest citrus-flavored drink, designed to energize and inspire a generation that’s always on the move.
Set against the vibrant backdrop of the Bacolod City New Government Center, the launch event was anything but ordinary. With crates mysteriously popping up in iconic locations like Bacolod Plaza and CityMall Parola in Iloilo, the buzz was real. The Lift Recorida Caravan swept through the region with street performances, product sampling, and a wave of social media excitement, all leading up to the big reveal.
And what a reveal it was.
Thousands gathered to witness the Epic Unboxing of Lift, a drink powered by Vitamin B3, Zinc, and Caffeine. The venue transformed into a playground of bold experiences—complete with a Lift Bar, Crate Maze, and Trick Art Wall. Attendees got to taste the new drink, take part in high-energy challenges, and share their Lift moments online.
Adding star power to the celebration was actor and Lift ambassador Ruru Madrid, who brought his signature charm and enthusiasm to the crowd. Fans got the chance to meet him in person, making the event feel more like a festival than a product launch.
Tony Del Rosario, President of Coca-Cola Philippines, summed it up best: “Lift offers that great taste—and more. It’s made for today’s youth who switch between multiple modes in a day. It dares you to choose something different, break the routine, and power through with confidence.”
Now available in sari-sari stores and partner retailers across Western Visayas, Lift is more than just a drink—it’s a movement. With more pop-ups and promotions on the horizon, Coca-Cola is inviting everyone to Undo the Usual and Go Lift Mode.
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