#CulturePH - From Local Roots to Digital Heights: Shopee’s Sibol Accelerator is Helping Filipino MSMEs Bloom
In a country where small businesses are the heartbeat of local communities, Shopee is planting new seeds of growth with its latest initiative—the Sibol Accelerator Program. Launched in celebration of Shopee’s 10th year in the Philippines, this six-month program is all about giving Filipino micro, small, and medium enterprises (MSMEs) the tools, mentorship, and support they need to thrive in the digital marketplace.
Imagine a cacao farm in the province transforming into a household name nationwide. That’s the story of Don Ricardo Chocolates, one of many local brands that found new life online through Shopee. Now, with the Sibol Accelerator, more homegrown businesses are set to follow in those footsteps.
A Growth Journey Tailored for Filipino Sellers
The Sibol Accelerator isn’t just another business program—it’s a guided journey. Starting in the last quarter of 2025, selected sellers will dive into an intensive bootcamp designed to sharpen their digital skills. From optimizing product listings to crafting compelling marketing campaigns, participants will learn how to stand out in a crowded online space.
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But it doesn’t stop there. Sellers will also receive:
- Personalized mentorship from Shopee’s Business Partners
- Access to global experts for insights on scaling smart
- Milestone-based incentives to reward progress
- A customized growth plan aligned with their unique goals
Whether it’s improving customer experience or using data to make smarter decisions, the program covers all the essentials for sustainable digital success.
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Who’s Joining the First Cohort?
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Shopee is handpicking 20 high-potential MSMEs for the pilot batch—businesses that are already showing promise and are ready to level up. These are sellers who actively engage with customers, continuously improve their operations, and have a clear vision for long-term growth. More than just entrepreneurs, they’re community builders and digital trailblazers.
Why It Matters
Shopee’s Tatak Pinoy initiative has always been about celebrating Filipino pride—supporting local sellers and showcasing local products. With the Sibol Accelerator, that mission is evolving into something even more impactful: empowering MSMEs to not just survive, but thrive in the digital economy.
As Vincent Lee, Head of Shopee Philippines, puts it: “When MSMEs succeed, communities thrive.” And with programs like Sibol, the future looks bright for Filipino entrepreneurs ready to take the leap.
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