#FoodPH - Why Chickenjoy Remains the Fried Chicken Favorite of Filipinos Everywhere
There’s something undeniably joyful about biting into a piece of perfectly cooked fried chicken. For millions of Filipinos, that joy has a name — Chickenjoy.
It’s not just crispy. It’s crispylicious. Not just juicy. It’s juicylicious. And when 4 out of 5 Pinoys say it’s their top choice, you know it’s more than just a meal — it’s a national craving.
Whether you grew up with it or discovered it later in life, Chickenjoy has become a staple in Filipino households. It’s the kind of comfort food that brings people together — from family dinners to barkada hangouts, from celebrations to simple cravings. It’s the fried chicken that feels like home.
Luis Berba, Marketing Assistant Vice President of Jollibee Philippines, puts it best: “We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day — that it’s one of the things that Filipinos will keep choosing.”
And it’s not just the taste that keeps people coming back. It’s the experience — the crackle of the skin, the tenderness of the meat, and the memories that come with every bite. Even celebrities like Anne Curtis couldn’t resist joining the fun, breezing through the tongue-twister challenge: Pinakapinipili, Pinakamalaki, Pinakamasarap — a playful nod to Chickenjoy’s unbeatable appeal.
So whether you’re craving a solo piece or planning to share a bucket with loved ones, Chickenjoy is ready to deliver that pinaka experience — the biggest, the tastiest, and the most chosen fried chicken in the country.
Available in 1-pc. Solo, 2-pc. Solo, and bucket options, you can enjoy Chickenjoy through dine-in, take-out, drive-thru, or delivery at Jollibee stores nationwide.
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