#TechPH - Elevate Your Viewing Experience with Haier and Abenson's New Mini LED TV
Haier and Abenson have just unveiled the future of home entertainment with the launch of the Haier Mini LED TV, and it’s something you’ll want to hear about!
On June 27, 2025, Haier Philippines, in partnership with Abenson, hosted a lively event at Abenson’s Quezon Avenue Flagship Store. Themed “Where Color Meets Innovation,” the event was all about showcasing how the latest technology can transform home entertainment and smart living for Filipino households.
The event was a blast, hosted by the dynamic duo Aiyana Perlas and Noel Blanco. They kicked things off with a warm and energetic introduction, setting the stage for an afternoon packed with entertainment and innovation. Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, highlighted that the Mini LED TV is more than just a new product—it’s a step towards smarter living. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.”
Ms. Apple Ma, Marketing Head of Abenson, echoed this excitement. She expressed how thrilled Abenson is to partner with Haier for this launch, emphasizing their commitment to enhancing family entertainment experiences. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she shared.
The highlight of the event was the grand unveiling of the Haier Mini LED TV by Mr. Xuhong Yan, CEO & President of Haier Philippines, and Ms. Joy De Leon from Abenson. The TV’s stunning clarity and vivid colors, thanks to True Color Pro technology and mini LED backlighting, left everyone in awe. Plus, its powerful AI integration makes it a perfect fit for smart homes.
Product Manager Mr. Jayden gave an in-depth presentation on the TV’s features, including 4K HDR resolution, Dolby Vision and Dolby Atmos for top-notch viewing and sound, Game Mode Pro for seamless gaming, and voice-activated controls. It’s clear that Haier is redefining home entertainment with this innovation.
The event was star-studded, with appearances by OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez. They shared how the Haier Mini LED TV fits into their lives, whether for music, gaming, or smart home living, highlighting its immersive visuals and smart features.
Tech reviewer Peter of GizGuide also provided a technical breakdown, praising the mini LED backlighting, Dolby integration, and AI-powered UI. He called it a strong contender in the premium TV market, stating, “This isn’t just a display—it’s a digital hub for your home.”
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| Elaiza Jem |
The event featured elegant performances, a live violinist, raffle draws, and a demo zone where guests could experience the TV firsthand. Media and partners had the chance to interact with Haier executives during an exclusive interview segment.
In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s commitment to innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”
The Haier Mini LED TV is now available at Abenson stores and online, promising next-generation viewing with deeper contrast, smarter features, and a sleek design perfect for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, this new TV is set to redefine how we live, play, and connect at home.
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